Top 5 Tools Apps Performance in Brazil Q4 2023

In the fourth quarter of 2023, the top 5 tools apps in Brazil demonstrated varying performance trends across weekly downloads and active users, as revealed by Sensor Tower data.

gov.br saw fluctuating weekly downloads, peaking at around 1.4M in early December before dropping to 723K by the end of the quarter. Its weekly active users also showed significant variation, reaching a high of nearly 3.9M in late October and declining to approximately 2.6M by the end of December.

OiTube experienced a steady increase in weekly downloads, culminating in a peak of nearly 486K in the final week of December. Active users for the app remained strong, with a notable rise to about 5.7M in the same period.

Carteira de Trabalho Digital maintained consistent weekly download numbers, peaking at around 406K in the last week of December. The app's weekly active users also showed a steady trend, reaching approximately 5.5M at the end of November before slightly declining to about 4.7M by the end of December.

Carteira Digital de Trânsito had a stable performance in downloads, with a peak of 328K in early December. The app's weekly active users demonstrated a strong upward trend, reaching nearly 6.5M in mid-December.

Lastly, Vivo - Telefónica showed consistent download numbers, peaking at around 259K in early December. The app's active users fluctuated, peaking at about 5.2M in early November and ending the quarter at around 4.2M.

For more detailed insights on app performance metrics, visit Sensor Tower.